AI Video Script Prompts for Real Estate Agents
Video is the #1 content format for real estate marketing in 2026. These prompts help you script property tours, Instagram Reels, YouTube walkthroughs, market updates, and agent intro videos — all in minutes instead of hours.
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1. Instagram Reel / TikTok Script (30–60 seconds)
Write a 30-second Instagram Reel script for a real estate agent.
Video type: Property showcase — Just Listed
Property: Modern 4-bed home in South Austin, $479K, pool, updated kitchen, cul-de-sac
My name: Sarah Johnson
Script format:
- HOOK (first 3 seconds): Attention-grabbing opening line or question
- BODY (20 seconds): 3-4 feature callouts with suggested camera angles/movements
- CTA (5 seconds): What I want viewers to do
Requirements:
- Conversational, energetic tone — like talking to a friend
- Include text overlay suggestions for each section
- Suggest trending audio style (not a specific song — just the vibe)
- Include 8-10 hashtags
- Caption for the post (under 80 words)
Keep the script natural — not robotic or overly salesy.
2. Full Property Tour Video (2–3 minutes)
Write a property tour video script for a real estate listing video (2-3 minutes).
Property: 456 Oak Lane — 4bed/3bath, 2,400 sqft, South Austin, $525,000. Features: open floor plan, chef's kitchen with island, primary suite with walk-in closet, pool and covered patio, 2-car garage, cul-de-sac.
Neighborhood highlights: Near Zilker Park, South Lamar dining, top-rated schools, 15 min to downtown
My name: Sarah Johnson, Premier Realty
Script structure:
1. EXTERIOR OPENING (15 sec): Curb appeal + street/neighborhood establishing shot
2. ENTRY/LIVING AREA (30 sec): First impression, flow of the home
3. KITCHEN (30 sec): Key features and upgrades
4. PRIMARY SUITE (20 sec): Size, closet, bathroom highlights
5. BACKYARD/POOL (30 sec): Outdoor living lifestyle
6. NEIGHBORHOOD (15 sec): Location benefits
7. CLOSING CTA (10 sec): How to schedule a showing
For each section include:
- What I should say (conversational, not reading)
- Suggested camera movement (walk-through, pan, drone shot)
- Key feature to emphasize
Total speaking time: ~2 minutes. Natural, tour-guide energy.
3. Weekly Market Update Video (60–90 seconds)
Write a 60-second market update video script for a real estate agent.
Market: Austin, TX
This week's data:
- Median price: $425K (up 3.2% YoY)
- Mortgage rates dropped to 6.25% (down from 6.5% last month)
- Inventory at 2.1 months (still a seller's market)
- New listings up 12% — spring season kicking in
Script format:
1. HOOK (5 sec): Start with the most interesting stat or insight
2. 3 KEY NUMBERS (30 sec): Present each stat with brief context
3. WHAT IT MEANS (15 sec): One takeaway for buyers, one for sellers
4. CTA (10 sec): "DM me for a personalized market report"
Requirements:
- Conversational, confident — I'm the local market expert
- Include text overlay suggestions for the stats
- Suggest filming setup (talking head with graphics)
- Under 150 words total
- Caption for social media post (under 60 words)
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4. Agent Introduction Video (60 seconds)
Write a 60-second agent introduction video script. This will be pinned to my social media profiles and website.
About me:
- Name: Sarah Johnson
- Brokerage: Premier Realty
- Market: Austin, TX
- Experience: 7 years, 150+ homes sold
- Specialty: First-time homebuyers and families relocating to Austin
- Personal: Mom of two, moved to Austin 10 years ago (so I understand the relocation process), love hiking at Barton Creek Greenbelt
- Differentiator: I use AI and technology to give every client a concierge-level experience without the luxury price tag
Script should:
- Start with a personal hook (not "Hi, I'm Sarah...")
- Show personality and warmth
- Mention credentials briefly (not bragging)
- Focus on how I help clients, not how great I am
- End with a clear CTA
- Under 120 words
- Include suggested B-roll ideas for visual interest
5. Client Testimonial Video Questions
Create a set of interview questions for a client testimonial video. I want to guide my client so the testimonial feels natural, specific, and compelling.
Context:
- Client: Buyer — first-time homebuyer couple who closed last week
- Transaction: Found them a home after 2 months of searching, won in a competitive offer situation
Provide:
1. 6-8 questions to ask them on camera
2. Each question should prompt a specific, story-driven answer (not yes/no)
3. Order questions to create a narrative arc: before → during → after
4. Include a "warm-up" question to help them relax on camera
5. Include a question that naturally leads to a referral mention
Also provide:
- Tips for filming setup (where, lighting, background)
- Suggested intro/outro I'll add in editing
- Ideal total length: 90 seconds to 2 minutes
6. Neighborhood Spotlight Reel
Write a 45-second Instagram Reel script for a neighborhood spotlight video.
Neighborhood: South Lamar / Zilker area, Austin TX
Key features: walkable restaurants and shops, Barton Springs Pool, Zilker Park, live music venues, mix of bungalows and modern homes, $400K-$700K price range, young professional and family vibe
Script format:
- HOOK (3 sec): "Want to live where..."
- 4 LOCATIONS (30 sec): Quick cuts of 4 spots that define the neighborhood (suggest specific types of locations)
- LIFESTYLE SUMMARY (7 sec): Who this neighborhood is perfect for
- CTA (5 sec): "Thinking about [neighborhood]? DM me"
Include:
- Text overlays for each section
- Suggested filming locations/shots
- 8-10 hashtags
- Caption (under 60 words)
Video Creation Tips
- Film first, script later — Or script first and film to it. Both work, but having a script prevents rambling
- The hook is everything — If you don't grab attention in the first 3 seconds, viewers scroll past
- Don't memorize — Use the script as talking points, not a word-for-word script. Natural beats polished.
- Batch film — Film 4–5 videos in one session. Change your shirt between takes for variety.
- Use Canva for editing — Canva's video editor adds text overlays, transitions, and music quickly
Script Videos Faster with AI
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