AI Testimonial & Review Request Prompts for Real Estate
Online reviews directly impact your business — 95% of buyers check agent reviews before reaching out. These prompts help you request Google reviews, craft video testimonial scripts, respond to reviews professionally, and build a review-generation system that runs on autopilot.
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1. Post-Closing Google Review Request Email
Write an email requesting a Google review from a client who just closed.
Client: Michael and Jennifer Chen — first-time buyers, closed last Friday
Transaction highlights: Found them a home in 6 weeks, won a competitive multiple-offer situation, came in under budget
My name: Sarah Johnson
My Google review link: [INSERT GOOGLE REVIEW LINK]
Requirements:
- Thank them warmly first (not a review ask in disguise)
- Reference a specific positive moment from our transaction
- Make the review request feel natural, not obligatory
- Include the direct review link (one click to leave a review)
- Give them optional talking points (3 short suggestions of what to mention — don't put words in their mouth, just help them start)
- Mention it takes just 2 minutes
- Under 120 words
- Subject line included
2. Text Message Review Request
Write a text message requesting a Google review from a past client.
Client: Lisa — sold her home 2 weeks ago, great experience, we had a friendly relationship
My Google review link: [INSERT LINK]
Requirements:
- Casual, friendly tone (it's a text, not an email)
- Under 40 words
- Include the review link
- Make it easy to say yes
- Also write a follow-up text for if they don't respond within 5 days
3. Video Testimonial Interview Questions
Create interview questions for a video testimonial with a past client.
Client: First-time buyers who had a complex transaction (appraisal issue we resolved, tight timeline)
Goal: 2-minute testimonial video for my website and social media
Provide:
1. 6 interview questions that guide them through a natural story arc:
- Opening: How they felt before (nervous, overwhelmed)
- Middle: Their experience working with me (specific moments)
- Resolution: How things turned out (happy ending)
- Recommendation: Would they recommend me and why
2. A warm-up question to help them relax on camera
3. A question that naturally prompts them to mention what makes me different
4. Tips for me on:
- How to set up the filming (location, lighting)
- How to put them at ease
- When to prompt for more detail vs. let them talk
- Ideal final video length and editing tips
Questions should prompt SPECIFIC answers, not generic praise.
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4. Respond to a Positive Google Review
Write a response to a positive Google review from a past client.
Their review: "Sarah was amazing! She helped us find our dream home in South Austin. She was patient, knowledgeable, and always available when we had questions. The whole process was smoother than we expected. Highly recommend!"
Client name: Jennifer C.
My name: Sarah Johnson
Requirements:
- Thank them by name
- Reference something specific from their review (shows I read it)
- Add a personal touch that shows I remember them
- Keep it professional but warm
- Under 60 words
- Do NOT include marketing language or self-promotion
5. Respond to a Negative or Critical Review
Write a professional response to a negative Google review.
Their review: "Communication could have been better during the inspection period. I felt like I had to chase updates. The end result was fine but the process was stressful."
Reviewer: John D.
My name: Sarah Johnson
Context: This was during a period when I was managing 8 transactions simultaneously and I know communication slipped on this one
Requirements:
- Thank them for their honest feedback
- Acknowledge the specific concern (don't be defensive)
- Take responsibility where appropriate
- Briefly mention what I've done to improve (shows growth)
- Offer to discuss further offline (provide phone/email)
- Professional, gracious, accountable
- Under 80 words
- Do NOT argue, make excuses, or get emotional
6. Draft a Written Testimonial from Client Notes
A past client said they'd love to leave a review but don't know what to write. Help me draft a testimonial they can edit and post.
Client: David Martinez — sold his home through me in 30 days at full asking price
What they told me verbally: "You made this so easy. I was dreading selling but you handled everything. The photos were incredible and we got three offers in the first weekend. I'd use you again in a heartbeat."
Draft a testimonial that:
- Captures their voice and sentiment (not overly polished)
- Includes specific details (timeline, results)
- Sounds authentic — like a real person wrote it, not a marketing team
- Under 80 words
- I'll send this to them to edit and post under their own name
IMPORTANT: This is a draft for the client to review and modify. I will NOT post it myself.
Review Generation System
- Ask within 48 hours of closing — Peak satisfaction = peak likelihood of leaving a review
- Make it one-click easy — Always include your direct Google review link
- Follow up once — If they don't respond in 5 days, send one gentle reminder
- Respond to EVERY review — Positive and negative. Google rewards engagement.
- Automate the cadence — Set up CRM reminders to trigger review requests at closing
- Goal: 2+ new reviews per month — Consistency matters more than volume
Build Your Review System
ChatGPT personalizes every review request. Your CRM automates the timing. Reviews roll in.
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