AI Prompts for Insurance Video Scripts
Video content builds trust faster than any other medium. These AI prompts help you create scripts for YouTube explainers, TikTok/Instagram Reels, client testimonial guides, and educational content that positions you as the trusted insurance expert.
How to use: Click any highlighted text to edit it, then click Copy Prompt.
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1. YouTube Explainer — Insurance 101
Write a 3-5 minute YouTube video script explaining what an insurance deductible is and how to choose the right one.
Structure:
- Hook (first 10 seconds): Grab attention with a surprising fact or question
- Intro: "Hey, I'm [Your Name], a local insurance agent in [City]..."
- Main content: Explain the topic in 3-4 clear sections with examples
- Real-world scenario with specific dollar amounts
- Common mistakes to avoid
- My recommendation
- CTA: "If you found this helpful, hit subscribe. And if you want a free coverage review, link in the description."
- Outro
Requirements:
- Conversational, like talking to a friend
- Include on-screen graphic suggestions in [brackets]
- Include B-roll suggestions
- Under 700 words
2. Short-Form Reel — Insurance Myth
Write a 30-second TikTok/Instagram Reel script busting the insurance myth: "You don't need renters insurance because your landlord's policy covers you."
Format:
- Hook (0-3 sec): Bold statement or question that stops scrolling
- Myth statement (3-8 sec)
- Truth reveal (8-20 sec): 2-3 quick facts
- CTA (20-30 sec): "Follow for more insurance tips" or "Comment RENTER for a free quote"
Include:
- On-screen text for each section
- Suggested background music vibe
- Transition notes (point, cut, text overlay)
Requirements: Punchy, fast-paced, no jargon
3. Client Testimonial Interview Guide
Create a list of 8-10 interview questions for filming a client testimonial video.
Context: Client saved $800/year by switching their home and auto to our agency, and we helped them through a recent claim.
Requirements:
- Questions should guide them to naturally tell their story
- Start easy (name, how long they've been a client)
- Build to the key moments (why they switched, the savings, the claims experience)
- End with a recommendation question
- Include follow-up prompts for each question
- Add filming notes (where to position camera, lighting tips)
- Suggest a 2-3 minute target length
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4. "Day in the Life" Content
Write a "Day in the Life of an Insurance Agent" video script for Instagram Reels / TikTok.
Format: Voiceover narration over clips of daily activities.
Include scenes:
- Morning routine / arriving at office
- Helping a client with a claim
- Quoting a new client
- Client meeting / annual review
- Behind-the-scenes (phone calls, carrier negotiations)
- Personal/community moment
Requirements:
- 45-60 seconds total
- Voiceover text for each scene (one sentence each)
- Humanize the profession — show we're real people who care
- End with: "This is why I love what I do."
- Include music suggestion and transition notes
5. Weekly Video Content Calendar
Create a 4-week video content calendar for an insurance agent.
Platforms: YouTube (1 long-form/week) + Instagram Reels/TikTok (3 short-form/week)
For each video:
- Platform and format
- Topic/title
- Script outline (3-4 bullet points)
- Hook idea
- CTA
- Estimated length
Mix of: educational, myth-busting, behind-the-scenes, client stories, seasonal, trending audio/format adaptations.
Requirements:
- Content should work for home, auto, and life insurance topics
- YouTube content should target searchable questions
- Short-form should be scroll-stopping and shareable