AI Prompts for Insurance Proposal Writing
A polished, professional proposal can be the difference between winning and losing a client. These AI prompts help you create compelling coverage proposals, executive summaries, and presentation scripts that clearly communicate your value.
How to use: Click any highlighted text to edit it, then click Copy Prompt.
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1. Personal Lines Coverage Proposal
Write a coverage proposal for a family's personal insurance package.
Client: [Client Name], family of 4, homeowner in [City, State]
Proposed coverage:
- Homeowners: HO-3, $350K dwelling, $1K deductible, replacement cost contents, $300K liability, water backup endorsement — $1,450/year
- Auto (2 vehicles): 100/300/100 liability, $500 comp/$1K collision deductible, uninsured motorist — $1,800/year
- Umbrella: $1M, $280/year
- Total annual: $3,530/year
- Savings vs current: $720/year
Format:
1. Executive summary (2-3 sentences)
2. Coverage overview table
3. Key highlights and improvements over current coverage
4. Why this recommendation (2-3 reasons)
5. Next steps
6. About our agency (brief)
Requirements: Professional, client-friendly, under 350 words. Sign off as [Your Name], [Agency]
2. Commercial Lines Proposal
Write a commercial insurance proposal for a landscaping company with 12 employees.
Business: [Company Name], [City, State], Revenue: $850K/year
Proposed coverage:
- BOP: $1M/$2M GL, $500K property, $2,500 deductible — $3,200/year
- Workers' Comp: Est. $8,500/year based on payroll
- Commercial Auto (4 vehicles): $1M combined single limit — $6,200/year
- Umbrella: $2M — $1,800/year
- Inland Marine (equipment): $150K — $950/year
- Total: $20,650/year
Format: Executive summary, risk assessment (industry-specific risks), recommended coverage table, carrier information, why choose our agency, next steps.
Requirements: Professional, demonstrate industry knowledge, under 400 words.
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3. Proposal Cover Letter
Write a professional cover letter to accompany an insurance proposal.
Prospect: [Name/Company]
Meeting date: We met on [Date] to discuss their insurance needs
Key concern: They felt their current agent wasn't proactive and they were overpaying
Include:
- Reference our meeting and their specific concerns
- Highlight 2-3 key advantages of our proposal
- Build confidence in our agency
- Clear next steps and timeline
- Personal touch
Requirements: Under 150 words, confident and professional. Sign off as [Your Name], [Agency]
4. Agency Introduction / Capabilities
Write an "About Our Agency" section for insurance proposals.
Agency details:
- Name: [Agency Name]
- Founded: [Year]
- Location: [City, State]
- Type: Independent agency representing 15+ carriers
- Specialties: Home, auto, life, commercial, benefits
- Team: [Number] licensed agents
- Key differentiators: Local, independent, claims advocacy, annual reviews, 24/7 availability
Requirements:
- Under 150 words
- Focus on client benefits, not just facts about us
- Professional but human — not corporate
- Include a brief value proposition statement
5. Presentation Script — Client Meeting
Write a 5-minute presentation script for presenting an insurance proposal to a small business owner.
Proposal: BOP + Workers' Comp + Commercial Auto package for a restaurant
Total premium: $12,500/year (saving them $3,200 vs current)
Structure:
1. Opening (acknowledge their time and recap their needs)
2. Risk overview (their specific business risks)
3. Our recommendation (walk through the coverage)
4. Comparison to current (highlight improvements and savings)
5. Why our agency (brief)
6. Close (next steps, address questions)
Requirements:
- Conversational, not reading from slides
- Include transition phrases between sections
- Note where to pause for questions
- Under 500 words