Copywriting Prompts for Freelancers
Conversion-focused copy prompts for landing pages, ad campaigns, sales emails, headlines, and product descriptions. These templates help freelance copywriters generate high-quality first drafts that sell.
How to use: Click any highlighted text to edit it, then click Copy Prompt.
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1. Landing Page Copy (Complete)
Write complete landing page copy for a SaaS project management tool targeting remote teams.
Product: TaskFlow — a project management app that combines task management, time tracking, and team chat in one tool
Target audience: Remote team managers at companies with 10-50 employees, frustrated with using 5+ separate tools
Primary CTA: Start Free Trial (14 days, no credit card)
Pricing: $12/user/month
Key differentiator: All-in-one platform that replaces Asana + Slack + Toggl
Write these sections:
1. Hero: Headline (under 10 words), subheadline (1 sentence), CTA button text
2. Problem section: 3 pain points the audience faces
3. Solution section: How the product solves each pain point
4. Features: 6 features with benefit-focused descriptions (not feature lists)
5. Social proof section: Placeholder structure for testimonials and logos
6. Pricing section: How to present the pricing with value framing
7. FAQ: 4 questions that address buying objections
8. Final CTA: Closing argument + button
Requirements:
- Every headline should be benefit-focused, not feature-focused
- Use "you" language throughout
- Include power words that drive action
- Mark CTA button text in [BUTTON: text]
- Tone: confident, clear, no jargon
2. Facebook/Instagram Ad Copy (5 Variations)
Write 5 Facebook/Instagram ad copy variations for a online course about freelance pricing strategy.
Product: "The Pricing Playbook" — a self-paced course teaching freelancers how to double their rates without losing clients. Price: $197
Target audience: Freelancers earning $30-50K who feel stuck at their current rates
Ad objective: Course sales / landing page clicks
Write 5 variations using different angles:
1. Pain point angle (frustration with low rates)
2. Aspirational angle (what life looks like after raising rates)
3. Social proof angle (student results)
4. Contrarian angle (challenge a common belief about pricing)
5. Urgency angle (limited offer or time-based)
For each ad:
- Primary text (125 words max — Facebook truncates after ~125)
- Headline (under 40 characters)
- Description (under 30 characters)
- CTA button recommendation
- Tone: conversational, relatable, not hype-y
3. Sales Email Sequence (5 Emails)
Write a 5-email sales sequence for a freelance web design service.
Trigger: Someone downloaded a free "Website Audit Checklist" from my website
Goal: Convert them into a paid website redesign client ($3,000-$8,000 project)
My unique selling point: I specialize in conversion-focused websites that turn visitors into customers — not just pretty designs
Email sequence:
1. Day 0: Welcome + deliver the checklist + set expectations
2. Day 2: Value email — one actionable website tip with a mini case study
3. Day 5: Story email — a client transformation story (before/after)
4. Day 8: Authority email — common website mistakes and why they cost money
5. Day 11: CTA email — direct offer with urgency
For each email:
- 3 subject line options
- Body under 200 words
- Clear CTA
- P.S. line
- Tone progression: helpful → educational → proof → direct
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4. Headline Generator
Generate 20 headline options for a landing page selling an AI email writing tool for salespeople.
Product benefit: Write personalized sales emails 10x faster with AI
Target audience: B2B sales reps and SDRs who spend 2+ hours/day writing emails
Generate headlines in these categories (4 each):
1. Benefit-driven: Focus on the outcome
2. Pain point: Address the frustration
3. Curiosity: Make them want to learn more
4. Social proof: Include numbers or authority
5. Question: Ask a compelling question
Requirements:
- Each under 10 words
- No clichés or overused phrases
- Rank the top 3 overall with reasoning
5. Product Description (E-Commerce)
Write a product description for an e-commerce product.
Product: Wireless noise-canceling earbuds designed for remote workers
Price: $89
Key features: 40-hour battery, active noise cancellation, multipoint Bluetooth (connect to laptop + phone simultaneously), built-in microphone with AI noise reduction, comfortable for all-day wear
Target buyer: Remote workers who take many video calls and need to block distractions
Brand voice: Modern, practical, slightly playful
Write:
1. Product title (SEO-friendly, under 80 characters)
2. Short description (50 words — for product cards)
3. Full description (200-250 words — for product page)
4. 5 bullet points highlighting key features as benefits
5. SEO meta description (155 characters)
- Focus on benefits, not specs
- Address the "why buy this over competitors" question implicitly
6. Google Ads Copy
Write Google Ads responsive search ad copy for a freelance accounting service targeting small businesses.
Service: Monthly bookkeeping, tax preparation, and financial reporting for small businesses with 1-20 employees
Target keywords: small business accountant, bookkeeping service, tax preparation small business
Unique selling points: CPA-certified, specialized in small business, flat monthly pricing (no surprises), first month free
Landing page URL: example.com/small-business-accounting
Generate:
- 15 headlines (max 30 characters each)
- 4 descriptions (max 90 characters each)
- Display URL paths (2, max 15 chars each)
- Sitelink suggestions (4, with descriptions)
- Callout extensions (4)
- Include keywords naturally in headlines
- Mix of benefit, feature, and CTA headlines
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