Copywriting Prompts for Freelancers

Conversion-focused copy prompts for landing pages, ad campaigns, sales emails, headlines, and product descriptions. These templates help freelance copywriters generate high-quality first drafts that sell.

How to use: Click any highlighted text to edit it, then click Copy Prompt.

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1. Landing Page Copy (Complete)

Write complete landing page copy for a SaaS project management tool targeting remote teams. Product: TaskFlow — a project management app that combines task management, time tracking, and team chat in one tool Target audience: Remote team managers at companies with 10-50 employees, frustrated with using 5+ separate tools Primary CTA: Start Free Trial (14 days, no credit card) Pricing: $12/user/month Key differentiator: All-in-one platform that replaces Asana + Slack + Toggl Write these sections: 1. Hero: Headline (under 10 words), subheadline (1 sentence), CTA button text 2. Problem section: 3 pain points the audience faces 3. Solution section: How the product solves each pain point 4. Features: 6 features with benefit-focused descriptions (not feature lists) 5. Social proof section: Placeholder structure for testimonials and logos 6. Pricing section: How to present the pricing with value framing 7. FAQ: 4 questions that address buying objections 8. Final CTA: Closing argument + button Requirements: - Every headline should be benefit-focused, not feature-focused - Use "you" language throughout - Include power words that drive action - Mark CTA button text in [BUTTON: text] - Tone: confident, clear, no jargon

2. Facebook/Instagram Ad Copy (5 Variations)

Write 5 Facebook/Instagram ad copy variations for a online course about freelance pricing strategy. Product: "The Pricing Playbook" — a self-paced course teaching freelancers how to double their rates without losing clients. Price: $197 Target audience: Freelancers earning $30-50K who feel stuck at their current rates Ad objective: Course sales / landing page clicks Write 5 variations using different angles: 1. Pain point angle (frustration with low rates) 2. Aspirational angle (what life looks like after raising rates) 3. Social proof angle (student results) 4. Contrarian angle (challenge a common belief about pricing) 5. Urgency angle (limited offer or time-based) For each ad: - Primary text (125 words max — Facebook truncates after ~125) - Headline (under 40 characters) - Description (under 30 characters) - CTA button recommendation - Tone: conversational, relatable, not hype-y

3. Sales Email Sequence (5 Emails)

Write a 5-email sales sequence for a freelance web design service. Trigger: Someone downloaded a free "Website Audit Checklist" from my website Goal: Convert them into a paid website redesign client ($3,000-$8,000 project) My unique selling point: I specialize in conversion-focused websites that turn visitors into customers — not just pretty designs Email sequence: 1. Day 0: Welcome + deliver the checklist + set expectations 2. Day 2: Value email — one actionable website tip with a mini case study 3. Day 5: Story email — a client transformation story (before/after) 4. Day 8: Authority email — common website mistakes and why they cost money 5. Day 11: CTA email — direct offer with urgency For each email: - 3 subject line options - Body under 200 words - Clear CTA - P.S. line - Tone progression: helpful → educational → proof → direct
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4. Headline Generator

Generate 20 headline options for a landing page selling an AI email writing tool for salespeople. Product benefit: Write personalized sales emails 10x faster with AI Target audience: B2B sales reps and SDRs who spend 2+ hours/day writing emails Generate headlines in these categories (4 each): 1. Benefit-driven: Focus on the outcome 2. Pain point: Address the frustration 3. Curiosity: Make them want to learn more 4. Social proof: Include numbers or authority 5. Question: Ask a compelling question Requirements: - Each under 10 words - No clichés or overused phrases - Rank the top 3 overall with reasoning

5. Product Description (E-Commerce)

Write a product description for an e-commerce product. Product: Wireless noise-canceling earbuds designed for remote workers Price: $89 Key features: 40-hour battery, active noise cancellation, multipoint Bluetooth (connect to laptop + phone simultaneously), built-in microphone with AI noise reduction, comfortable for all-day wear Target buyer: Remote workers who take many video calls and need to block distractions Brand voice: Modern, practical, slightly playful Write: 1. Product title (SEO-friendly, under 80 characters) 2. Short description (50 words — for product cards) 3. Full description (200-250 words — for product page) 4. 5 bullet points highlighting key features as benefits 5. SEO meta description (155 characters) - Focus on benefits, not specs - Address the "why buy this over competitors" question implicitly

6. Google Ads Copy

Write Google Ads responsive search ad copy for a freelance accounting service targeting small businesses. Service: Monthly bookkeeping, tax preparation, and financial reporting for small businesses with 1-20 employees Target keywords: small business accountant, bookkeeping service, tax preparation small business Unique selling points: CPA-certified, specialized in small business, flat monthly pricing (no surprises), first month free Landing page URL: example.com/small-business-accounting Generate: - 15 headlines (max 30 characters each) - 4 descriptions (max 90 characters each) - Display URL paths (2, max 15 chars each) - Sitelink suggestions (4, with descriptions) - Callout extensions (4) - Include keywords naturally in headlines - Mix of benefit, feature, and CTA headlines

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